FROZEN RED SNOW CRAB MEAT
Uljin Red Snow Crab is a natural resource that is only caught on the east coast of Korea, and it accounts for a large portion of domestic fishery catches, but tends to rely only on the Japanese export market after the first processing, which is greatly affected by the rise and fall of the yen and political issues. Most of them are in the form of order production, and online marketing market is being activated abroad due to the current issue of corona, which is a weak marketing promotion and urgent market development. As a result, overseas direct purchase is possible, and end consumers are purchasing directly and accelerating the development of products that are easy to cook at home. Therefore, the need for overseas direct marketing and sales export through publicity such as cooking recipes and events that can be easily cooked to online consumers such as Hong Kong, Southeast Asia, and Singapore, who love crab meat dishes, is emerging. The response from the consumer market is expected to bring directly to the response of buyers from regions such as Hong Kong, Southeast Asia, and Singapore, and expand the export structure that relies only on Japan to a wider range of countries.